Why Praxify
The industry says hire experience. We think experience is a routing algorithm running in someone’s head — and we can run it better, on every property at once.
Every operator who has been burned by a tool says the same thing, and they are not wrong. You have seen the glossy schedule screen nobody opens. You have paid for the app that turned into another thing to chase people about.
That happens because almost every tool in this category is a filing cabinet with a camera. It stores your checklist, syncs your calendar, collects photos, sends an invoice. It records what happened. It does not decide anything.
So of course it cannot fix a crew. It is not doing anything. The belief is right about the category. It is wrong about what is possible.
Put a veteran and a new hire in the same house and watch. The veteran is not scrubbing faster.
She starts the laundry the second she walks in, because it runs while she works. She does not walk into the bathroom her partner is standing in. She strips the beds while the floors dry. When she is ahead, she knows which room to go help in. When something is blocked, she knows what to do instead.
That is the whole gap. It is not muscle. It is a few hundred small decisions, made correctly, under time pressure, all day long.
The difference between your best cleaner and your newest one is not how they clean. It is what they do next.
Hire experienced. Pay more. Screen harder. Every staffing guide in this business says the same thing, and it is the most expensive advice in the trade.
One operator published his numbers: 1,300 applicants, 318 interviews, 51 people onboarded over three years. Four percent. That is not a hiring funnel — it is a filter for judgement, and you run it forever.
Then one of those 51 quits, and she takes the judgement with her.
A cleaner scans the QR code on the door. They get one card. Not a list — one job, the right one, right now. They do it, photograph it, and the next card appears.
They never choose. They never coordinate. They never stand in a hallway working out what is left.
And the thing handing out those cards knows who is free this second, which room somebody else is standing in, what is still running, the route you authored, what is blocking the most work behind it, and how long this exact task takes in this exact property. It re-decides every single time anyone finishes anything.
That is a veteran’s judgement, running centrally, on every property at once.
No login, no app store, no training session. The QR code is the whole onboarding.
Never a list to pick from. The decision was already made by something with more information than anyone in the building.
Proof is captured as the work happens, not written up afterwards. The next card is already waiting.
Someone finishes early, a machine finishes, a room frees up — the order updates for everyone, immediately.
Four things follow, and together they are the business.
A turnover is a flip, not a deep clean. Strip the beds, remake them, reset the room, restock, photograph it. Every one of those jobs is teachable in an afternoon.
So why does an experienced cleaner run circles around a new one? Not because she scrubs better. Because she knows the order — three years spent building a routing algorithm in her head, and that is the only thing she has that your new hire does not.
We built that algorithm in software. So you hire for the two things you cannot install: showing up, and giving a damn.
Today, losing a good cleaner means losing everything she worked out about your properties. That is why you tolerate more than you should from the ones who know the routes.
When the routing lives in the system, she takes her hands with her, not your operation. The next person is productive on their first turn.
Every clean produces real timings against real properties. The routing sharpens. Your standards sharpen. What your crew tells you feeds back into the steps.
A normal cleaning company’s expertise lives in people and decays with turnover. Yours lives in the account, and it is yours.
Right now every door you add costs more coordination — more chasing, more spot checks, more of you driving across town to look at a bathroom.
Move the judgement into the system and the coordination cost per door goes the other way. That is the part that matters: this is the version of a cleaning company that does not get harder to run as it gets bigger.
Turno is a marketplace. Its incentives point at the host — that is who it is built to serve, and it is why cleaners end up on the wrong side of a refund.
Breezeway is property-manager software. Excellent at what it does, aimed at a different buyer entirely.
To do what we do, you would need to own the field app, the routing engine, the timing data and the standard itself — and point all four at the cleaning company instead of the host. That is not a feature somebody adds next quarter. That is a different company.
Bring one property and your current checklist. We will set it up on the call and you can watch a turn get dispatched — no slide deck, no trial that expires while you forget about it.
Book a callStraight to Clint, who runs this. Fifteen minutes.